Qualitative and quantitative research - problem-solving and decision support

 Corporate training in the time I sometimes say to train business analysis, marketing analysis is sometimes said to be training, this difference? My understanding is: business analysis is mainly for the analysis of internal corporate data, which often involves within the enterprise such as financial data, customer data, transaction data, competitive intelligence information, the concept is often used in analysis of business intelligence, data mining and reporting, information technology, etc., need to master information technologies and statistical analysis of related technologies. Marketing Analysis mainly for the number of enterprise data obtained from outside, generally using market research tools, analysis of the concept is often used in market research, advertising research, media research is needed in sampling techniques, survey techniques and statistical analysis. Of course, now The company's most promising is how to integrate internal and external data to support corporate decision-making!
we address the problem is to first be clear what is the problem:
definition is very important, this definition gives us four elements: clear and practical, expectations, differences and take action!
definition of a concept and solve problems we know the fundamental point and starting point, even if we have not defined the problem clearly, it is difficult to operate!
It makes me linked to some basic concepts: qualitative and quantitative research
we often talk about the qualitative and quantitative, it is like when the study design, always be clear: This study used a combination of qualitative and quantitative research thought the same. Actually, this is learning and studying liberal arts or science, if there is separately from the other half is always so tangled!
qualitative research:
qualitative analysis depends on the analyst's subjective judgments and experience, rely on intuition, This analysis method is not so much science as it is art, making decisions, if analysts have a similar experience, or the relatively simple problems, perhaps this analysis should be most important.
But if analysts lack of experience, or complexity of the problem, quantitative analysis is very important way, the analyst should be attention to decision making.
qualitative analysis of natural persons present in the head, and with the growth experienced analysts increase, but the quantitative analysis is different, it can only be assumptions on data analysis and methods of study of the theory to obtain.
quantitative research:
in the use of quantitative analysis, the analyst first of all from the problem Extraction of quantitative information and data, analyze it, and then in the form of mathematical expressions of goals, constraints and other relationships that out.
final quantitative analyst to rely on one or more of the methods and make recommendations Such recommendations should be based on the basis of quantitative analysis.
business analysts have learned some data if the method of statistical analysis of theory, and also to understand its role, it will greatly improve his decision-making efficiency.
If a quantitative analysis of staff decision-making process is understood, he will be better provided by analysis and comparison of qualitative and quantitative information, resources, these two resources together to develop the best possible decisions.
either qualitative or quantitative, but we solve problems in the study is the focus on different, but qualitative research is often exploratory, and quantitative studies should be descriptive conclusion of!
problem-solving process in the enterprise to clear decision-making process, the general need to adopt a combination of qualitative and quantitative methods!
So when we do quantitative research should be used?
complexity of the problem, if not quantitative analysis, managers may not be able to find a solution to the problem. < br> problem is particularly important (eg, involving a large number of funds), managers hope to conduct in-depth analysis before decisions.
new problems, managers with no previous experience as a reference.
question is repeated, managers hope obtained through the procedures of quantitative analysis of the decision-making process.
Remember: any quantitative studies are not as qualitative insight into the consumer mind that, under the ultimate quantitative research qualitative conclusions, that is, to value judgments!